About the Role
We’re looking for a Product Marketing Manager (PMM) who thrives at the intersection of storytelling, go-to-market execution, and enterprise sales enablement. You’ll play a key role in shaping how we position and communicate the value of our products to enterprise customers and empower our sales and customer success teams to win and expand accounts.
As the voice of the market inside the company, you’ll partner closely with Product, Sales, and Marketing to craft compelling narratives, build competitive differentiation, and drive adoption through effective enablement programs.
Key Responsibilities
Positioning & Messaging
Develop differentiated product positioning and messaging that resonates with enterprise buyers — from QA leaders to CTOs.
Craft clear, compelling value propositions for each segment, product line, and use case.
Translate complex product capabilities into simple, benefit-led stories that align with customer pain points and outcomes.
Lead cross-functional alignment on messaging across marketing, sales, product, and customer success.
Go-to-Market Strategy
Drive product launches and major feature rollouts — from narrative development to enablement and demand activation.
Partner with Product and Growth teams to define GTM strategy, success metrics, and adoption plans.
Continuously analyze market trends, competitor positioning, and customer insights to refine our strategy and messaging.
Sales Enablement
Build and maintain enterprise-grade sales enablement assets: battlecards, pitch decks, ROI calculators, one-pagers, and objection-handling guides.
Partner with Sales leadership to design and deliver ongoing enablement sessions that increase win rates and deal velocity.
Equip Sales and Customer Success with messaging frameworks, competitive insights, and use-case-driven narratives.
Collaborate with Product and Revenue Operations to ensure consistent alignment between pipeline priorities and GTM campaigns.
Customer & Market Intelligence
Partner with enterprise customers and internal teams to extract insights, proof points, and success stories for case studies and sales assets.
Conduct win/loss analysis to understand buying behavior, objections, and key decision drivers in enterprise deals.
Feed learnings back into product roadmaps, messaging frameworks, and content strategies.
What We’re Looking For
5–8 years of experience in B2B SaaS product marketing, with at least 3 years in enterprise marketing roles.
Proven track record in developing and scaling positioning and messaging frameworks for complex products.
Deep experience in sales enablement — creating content, tools, and training programs that drive measurable revenue impact.
Exceptional storytelling, communication, and cross-functional collaboration skills.
Strong analytical mindset — able to distill insights from customer data, win/loss, and market research.
Experience working with or marketing to technical buyers (QA leaders, engineering, or DevOps audiences is a plus).
Self-starter comfortable operating in a fast-paced, high-growth environment.
Nice to Have
Experience in the testing, DevOps, or AI software ecosystem.
Prior exposure to PLG or hybrid GTM models.
Experience collaborating with global sales teams and enterprise accounts.